Each year, the National Coffee Association of the USA publishes their report on National Coffee Drinking Trends. The report has become one of the bibles of the coffee industry. The 2008 report has recently been made available, and the NCAUSA web site gives a brief summary of what the organization has found out about how we Americans like our coffee. Here are some highlights from the 2008 Coffee Drinking Trends report:

• 17% of the adult population consumed a gourmet beverage on a daily basis in 2008 and 14% in 2007.Drinking gourmet coffee has become a national pastime.
  

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How to use a percolator in preparing gourmet coffee, espresso, or cappaccinos from www.andiamocoffee.com.

Part of Proctor and Gamble, Folgers Coffee is one of the biggest brands of coffee in America today. Founded in the 19th century in San Francisco, California by J.A. Folger, it took the United States (the largest coffee market in the world) by storm. In 1963, Proctor and Gamble acquired the company.

There are eight types (called families) of Folgers in America today: Cafe Coffees, Coffee Pods, Instant Coffees, Gourmet Selections, Flavored Coffee (Hazelnut, French Vanilla, Chocolate Silk and Cinnamon), Simply Smooth, Coffeehouse Series and Classic Roast. In Canada, Folgers coffee is limited to Classic Roast and Mountain Roast.

Quite possibly the most catchy thing about the brand is the commercials it ran. The well known slogan “the best part of waking up is Folgers in your cup!” resonated well with audiences and boosted sales.

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Learn how to add ice cream, for an amazing twist, to a gourmet coffee cake recipe in this free baking video on gourmet desserts and recipes. Expert: Chef Blondie Bio: Pamela Bowman, AKA “Chef Blondie” is a graduate of the LAMC School of Culinary Arts. Filmmaker: Nili Nathan